Millennials are Being Shut Out of the Housing Market and GENiUX is Here to Change That

There are a number of gaps that have been observed in the consumer market across generations, specifically the differences in participation in certain industries. For example, millennials are buying fewer diamonds, timeshares, and do not support the same types of businesses their parents did. One of the more troubling differences, however, is millennials’ lack of participation in the housing market. 

Unlike some of the previous examples, this is not spurred on by ethical concerns or different tastes but in the current state of the economy. Several studies have shown that millennials simply do not have as much buying power as their parents and thus, cannot participate in the housing market. The good news is that several companies such as Genius Estates are creating ways for millennials to enter the housing market and they are using blockchain technology to do so.

GENiUX and the Power of Blockchain

Thanks to cryptocurrency, many of us are quite familiar with blockchain technology and how it works. But how does this translate to the housing market? The answer to this is tokenization. Tokenization essentially means selling small units of ownership in an asset by way of a digital token and this has been heavily used in the real estate industry. 

The tokenization of a piece of real estate essentially means that the public can buy ‘shares’ in property and receive a portion of the income generated from that property. In the past, people could mostly buy shares in companies only, and even when the opportunity to invest in a real estate project arose, the entry requirements shut out most people, including millennials. 

This is where tokenization comes in as people can invest relatively small amounts of money in various projects and can do so from the comfort of their own homes and even on mobile devices if they so wish. The process of tokenization reduces entry barriers, makes investment accessible, and essentially opens the housing market up to millennials. 

How GENiUX Works 

Oftentimes, the tokenized assets are made available to the public via Security Token Offerings (STOs) and these require interested parties to buy the token for that asset to take part. For an investor who wants to buy into multiple properties, they would have to buy into multiple tokens. GENiUX, through its native ecosystem token, allows investors to buy into multiple STOs with ease. 

The philosophy behind GENiUX is creating a passive income for consumers and by creating a convenient way for people to buy into different investment vehicles, this can be achieved. This will be done through the GENiUX asset marketplace that will not be limited just to real estate. 

Everything from buying into property projects to buying NFTs will be available and rather than having to buy into different assets on different platforms, all can be done at once. When the dividends from these projects are paid out, they will once again be in the form of GENiUX tokens. 

The GENiUX tokens are to be sold in an Initial Coin Offering, for which the first phase of the presale is happening later this month. After users have gotten their hands on the tokens, they can begin to invest in a whole world of real estate opportunities. Many of the projects that will be advertised are commercial properties with a great deal of potential for consistent income generation. As more projects are advertised that can be bought into with the token, the demand for it will rise and so will the price per token, which benefits early buyers. 

For property developers, this represents an opportunity to get many smaller investors for their projects as opposed to having to seek out one or two bigger investors to put down large amounts of money. In many ways, what GENiUX is doing is heralding a new era of the housing market, where less money is needed to invest in a property and there is more emphasis on community ownership than the individual. 

When users refer others to GENiUX, they receive rewards for doing so and this is also paid out in GENiUX tokens. The total supply of these tokens will be 1 billion, with a circulating supply of 700 million. 

Should this venture be successful, we can expect to see more iterations of this sort of investment method in other companies across the board. More specifically, millennials and Gen Zs will realize that they do not have to have a lot of money to buy into the property market, art scene, or even aviation. With their current resources put into platforms like GENiUX, they can participate fully. 

The company will be making more announcements moving forward about the upcoming sale as well as incoming projects for the rest of the year.